
Emphasis: The principle of creating a focal point to make a certain element stand out.

Contrast: The arrangement of opposite elements: Light vs Dark, Rough vs Smooth, Large vs Small.

Color: How we see an object in terms of the way it reflects or emits light. We use color categories, with names such as red, orange, yellow, green, blue, or purple.

Texture: The surface quality of an object. It can be real or implied.

Pattern: A pattern is a design in which shapes, lines, colors or forms are repeated.
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